Our promise

A price verdict is only useful if you can trust it. These rules apply to every brand, retailer and advertiser, including the ones who pay us.

1. Verdicts can't be bought or removed. No one can pay to turn a “Fake promo” into a “Really cheap”, or to hide a verdict. Advertisers get the same verdicts as everyone else.
2. Ads are labelled and kept apart. Anything paid is marked “Ad” and is never placed inside a verdict.
3. Only real deals can be advertised. A promotion can be promoted only if our data rates it “Really cheap”.

How a verdict is made

• The main comparison is the same store's median regular price for that product over the last 90 days, per standard unit (per kg, per litre, per piece).
• We also show the lowest current price we know of at other stores.
• Every price shows where it came from: a shelf photo, the retailer's website, or the government's PriceCatcher data.
• When there isn't enough data, we say so.